Our company’s story began in 2016. After realizing that the tools available in the industry did not reflect the realities of hair salons, Ludovic LEROY and his team set out to create a range of functional and ergonomic tools that allow hairstylists to achieve trendy looks in less time.


In addition to creating the tools, Ludovic LEROY put together the EXPERT TEAM—a group of trainers that delivers new techniques to professional hairstylists.


Since embarking on this adventure, we have reached more than 2,000 hairstylists across Canada and the world over. Our expert trainers are specialized in a variety of skills from updo hairstyles to the art of colour placement.